Introduction: FirstStep AI Is Transforming the Beer Bottling Industry

At FirstStep AI, we're revolutionizing how beer bottling lines operate. Our cutting-edge AI software is already making waves across the beverage industry, especially in high-volume environments like breweries. Specifically designed for packaging floors, our AI helps improve efficiency, reduce downtime, and optimize production performance—all with minimal hardware installed onsite.

Our AI solutions don't require heavy overhauls or complex hardware setups. In fact, all it takes is a small set of smart sensors, cameras, and a software layer that’s up and running in no time. But while our solutions are lightweight, we still need boots on the ground—especially when it comes to hardware installation. That’s where partners like you come in.

Take AB InBev South Africa—we’ve built a strong relationship with them by collaborating with a trusted local delivery partner who handles installations and ongoing support. If your business already sells or installs industrial equipment or software, keep reading—this is your opportunity to join us as a delivery partner and expand your business while helping transform an entire industry.

Understanding Our AI Solutions

Real-World Success: Our Work with AB InBev South Africa

Our AI solutions already live in breweries like AB InBev South Africa, where they are helping floor managers operate better and with a real-time finger on the pulse of everything. This means faster decision-making, improved bottling speed, and reduced operational waste. The brewery staff now rely on our insights daily to maintain peak performance.

An Ambitious Vision for the EMEA Region

We aim to become the industry-standard AI provider for bottling and beverage lines across Europe, the Middle East, and Africa (EMEA). We’re expanding aggressively, and we’re looking for partners who want to be on the front lines of this growth story.

A Partner-Driven Model

So far, we have one amazing delivery partner in South Africa. They’ve installed and supported our solution, building strong relationships with breweries on our behalf. Now, we want to replicate that success across the EMEA region.

Fully Documented Solutions to Make Your Job Easier

Our team has created comprehensive brochures and a publicly available documentation site at docs.firststep.ai. These documents cover everything—from equipment ordering to installation guides, safety notes, and maintenance checklists.

If you’re an experienced integrator, you’ll appreciate how organized, detailed, and installer-friendly our documentation is. Whether it’s a quick sensor setup, installing overhead conveyor cameras, or backend configuration, your team can follow along with clarity and confidence. This makes it easy for your company to onboard and get started with selling our AI solutions with minimal friction.

How Your Revenue Can Grow With FIrstStep AI

3X Revenue Growth—A Real Example

We currently work with a delivery partner in South Africa that tripled their revenue in just the first year of working with us! They supported our rollout at AB InBev South Africa—helping install both the software and minimal equipment required. Even today, they continue to assist with ongoing maintenance and technical support, generating consistent revenue from a partnership with us.

A High-Growth Opportunity for You

We're actively searching for delivery partners who want to achieve similar growth. If you’re based in any EMEA country with operational breweries or beverage manufacturing plants, we’d love to talk. Our model supports fast deployment, and we handle the heavy lifting when it comes to software updates and AI improvements.

Earn 40%+ of Net Deal Value

Yes, you read that right. Our delivery partners earn over 40% of our net total deal value. That includes installation, hardware setup, training, and ongoing support. Your company becomes an integral part of our delivery process—and you get well compensated for it.

Start Your Journey To Become A FirstStep AI Delivery Partner

Technical Readiness Starts with Documentation

Our onboarding begins with one simple test—can your team follow our documentation at docs.firststep.ai? If yes, then we want to hear from you. We prioritize delivery partners who are proactive, capable, and confident in executing the detailed AI implementation steps documented in our materials.

Relationships Matter

Do you already have connections with breweries or beverage producers in your country or region? That’s a huge plus. Our most successful delivery partners had industry relationships in place before they even contacted us—and that gave them a big head start.

Why AI Experience Is a Game-Changer

While it's not a must-have, prior experience with AI or LLM (large language model) software installations is a huge advantage. AI systems involve dynamic data processing and learning mechanisms, so familiarity with deploying these solutions helps streamline performance, minimize errors, and enhance uptime.

Support and Training - We've Got You Covered

We don’t expect you to do it alone. Our team provides detailed training sessions, ongoing support, and clear instructions on how to order hardware for our AI solutions. Everything is outlined on our documentation site, including procurement guidance, safety regulations, and installation techniques.

Let's Connect - We're Ready When You Are

If you’re interested in joining us as a delivery partner, please contact your FirstStep AI sales rep or send an email to [email protected]. We’ll walk you through the application process and discuss how we can work together to bring our AI to more breweries worldwide.